I'm currently available for freelance work, collabs, etc. Get at me!
The builder on converse.com.
Seasonal colors and core colors.
Seasonal prints - updated 4 times a year
Core (classic) prints which I put into development.
Spearheaded the organization and order of all options in-house and online.
Also worked on a CYO Batman option which you can view here.
ROLE Art Direction, Graphic Design
DESCRIPTION Lead designer on Converse Create Your Own footwear. Customers can mix and match prints, materials and basic colored canvas to design their own shoes. I developed graphic and color executions based on quarter-year updates. Research in trend and consumers were a must, as well as consideration into how options were executed on site and at the factories.