DANCE PARTY MASSACRE / PART 1
Role: Art Director, Graphic Designer
Photographer: Lara Callahan
Brief: Dance Party Massacre is a clothing line I began rooted in the concept of horror elements mixed with a fun edge. The name Dance Party Massacre is inspired by old slasher films of the 80s, and the first few releases brought this to the forefront in the designs as well. A boogeyman that you can see in the dark, bloody hi-tops, retro film art, ironic taglines about life and death, and urban legends from childhood are all represented here. The sometimes dark imagery is juxtaposed with a bright color palette and clean linework to make it feel less like a funeral and more like a party!