Dance Party Massacre

ROLE Creative Direction, Art Direction, Graphic Design
DESCRIPTION Dance Party Massacre is a clothing line I began rooted in the juxtaposition of horror elements mixed with a fun edge. The name is inspired by old slasher films of the 80s, and the first few releases brought this to the forefront in the designs as well. A boogeyman that you can see in the dark, bloody hi-tops, retro film art, ironic taglines about life and death, and urban legends from childhood are all represented here. The sometimes dark imagery is contrasted with a bright color palette and clean linework to make it feel less like a funeral and more like a party!

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I'm currently available for freelance work, collabs, etc. Get at me!