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An HBB/Skate influenced take on the Chuck Taylor. High collar, padding, material toe, easy to slip on. (1st round sample)
Variations of new silhouettes attempting to expand the consumer base for Chuck Taylor.
Opportunities for print and color pops directed toward a younger consumer.
Female and male version of more natural style footwear. Less is more.
Embellishment on a popular height. Became a top seller for Journey's.
Alternative closer for infant shoe: velcro strap with elastic laces.
ROLE Footwear Design
DESCRIPTION Modify existing silhouettes and adjust to create new uppers and new looks. This includes different toplines, details, overlays, fabric splits, closures, etc. The results are something identifiable within the brand DNA, while diversifying content and flanking competitors.